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Academic Journal

Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing.

Subjects: CONSUMER behavior; MARKETING; BIG dataRUSSIA

  • Source: Global Journal of Flexible Systems Management; Mar2024, Vol. 25 Issue 1, p163-178, 16p

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Academic Journal

A high-performance turnkey system for customer lifetime value prediction in retail brands: Forthcoming in quantitative marketing and economics.

Subjects: CUSTOMER lifetime value; CONSUMER behavior; MARKETING

  • Source: Quantitative Marketing & Economics; Jun2024, Vol. 22 Issue 2, p169-192, 24p

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Academic Journal

Exploring the impact of beauty vloggers' credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing.

Subjects: INTENTION; CONSUMER behavior; PARASOCIAL relationships

  • Source: Humanities & Social Sciences Communications; 2/27/2024, Vol. 11 Issue 1, p1-14, 14p

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Academic Journal

Uncertainty marketing tactics: An overview and a unifying framework.

Subjects: ECONOMIC uncertainty; CONSUMER behavior; MARKETING

  • Source: Journal of the Academy of Marketing Science; Jan2024, Vol. 52 Issue 1, p1-22, 22p

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Academic Journal

How to motivate consumers' impulse buying and repeat buying? The role of marketing stimuli, situational factors and personality.

Subjects: IMPULSE buying; PERSONALITY; CONSUMER behavior

  • Source: Current Psychology; Dec2023, Vol. 42 Issue 36, p32524-32539, 16p

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Academic Journal

On the strategic use of product scarcity in marketing.

Subjects: MARKETING; CONSUMER behavior; SUPPLY & demand

  • Source: Journal of the Academy of Marketing Science; Nov2023, Vol. 51 Issue 6, p1203-1213, 11p

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Academic Journal

NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour.

Subjects: CONSUMER behavior; NEUROMARKETING; MICE (Computers)

  • Source: Scientific Data; 8/3/2023, Vol. 10 Issue 1, p1-10, 10p

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Academic Journal

Blazing the Trail: Considering Browsing Path Dependence in Online Service Response Strategy.

Subjects: CONSUMER behavior; CUSTOMER relations; MARKETINGASIA

  • Source: Information Systems Frontiers; Aug2023, Vol. 25 Issue 4, p1605-1619, 15p, 2 Diagrams, 10 Charts, 2 Graphs

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Academic Journal

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase.

Subjects: INTENTION; SOCIAL norms; USED clothing industryCHINA

  • Source: Current Psychology; Jun2023, Vol. 42 Issue 16, p13960-13974, 15p

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Academic Journal

True Consumer Autonomy: A Formalization and Implications.

Subjects: CONSUMER research; BUSINESS ethics; AUTONOMY (Psychology)

  • Source: Journal of Business Ethics; Mar2023, Vol. 183 Issue 3, p841-863, 23p, 1 Black and White Photograph, 2 Charts, 4 Graphs

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  • 1-10 of  215 results for ""CONSUMER behavior""